Field notes
What we learn from every call.
Economics · July 22, 2026 · 5 min read
The real cost of a missed call
A single unanswered ring at a home services company is rarely a single lost job. Here's how we model the leak.
Read →Craft · June 30, 2026 · 6 min read
What a good AI receptionist actually says
Scripts fail. Boundaries work. A look inside how we design agent behavior for clinics, salons and trades.
Product · June 11, 2026 · 4 min read
Booked, not just answered
Answering is table stakes. We instrument agents against booked revenue, and it changes every design decision.